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September 2026 issue

Agentic AI:AI that gets work done,explained in plain terms

Agentic AI pursues a goal, plans the steps and carries them out with tools. Here is how that differs from a chatbot, what analysts expect, where the risks lie and what the EU AI Act requires.

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September 2026 issue · 24 articles

Two colleagues reviewing their website visitor statistics together on a monitor, a notepad beside them

Google spam updateGoogle Spam Update: What Can Your Numbers Really Tell You?Google has been rolling out worldwide since 24 September. Which movements mean something, which are pure noise, and how to check the copy on your pages.26 Sep 2026 · 9 min read

Woman at a kitchen table asking her smartphone a question by voice

Google AI ModeGoogle AI Mode: What It Means for Your WebsiteAI Mode answers complex questions as a conversation and links out to websites along the way. This article covers what it is, how it differs from AI Overviews and what Google itself tells site owners.25 Sep 2026 · 9 min read

Two colleagues at a desk comparing software usage costs on a monitor

LLM costsLLM Cost Optimization: When a Model Switch Pays OffA frontier model became a fifth cheaper in September. What that means for the applications you already run, and the one number you need to check it.26 Sep 2026 · 10 min read

Analyst reviewing a text evaluation on screen

Detect AI-written textDetect AI-written text: what AI detectors get wrongAnyone who checks texts wants to know whether a person or a machine wrote them. What the research says, where AI detectors fail and what matters for your own content.26 Sep 2026 · 8 min read

Team lead at her laptop while a colleague points at sticky notes on the wall

AI agentsWhat Is an AI Agent, and How Is It Different From a Chatbot?A chatbot answers questions; an AI agent gets work done. This article covers what an agent is made of, how it compares with chatbots and AI assistants, what companies use agents for and what tends to be underestimated when you get started.25 Sep 2026 · 9 min read

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Structured DataStructured Data: What It Really Does for AI SearchStructured data describes your content in a way machines can read without guessing. Here is which types matter for businesses, what Google officially says about rich results and AI features, and how to test your markup.25 Sep 2026 · 8 min read

Office manager starting the day at a laptop with calendar and smartphone

AI AssistantAI Assistant for Business: Types, Uses and Data ProtectionAn AI assistant drafts emails, summarises meetings and answers questions about your documents. Here is an overview of the main types, where they help in day-to-day office work, what data protection requires and what an assistant needs to be genuinely useful to your business.25 Sep 2026 · 9 min read

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GEOE-E-A-T: Trust Signals for Google and AI SearchE-E-A-T stands for Experience, Expertise, Authoritativeness and Trustworthiness. This article explains what Google actually means by it, what is proven and what is only assumed when it comes to AI answers, and which trust signals a company website needs.25 Sep 2026 · 9 min read

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Local AILocal AI for Business: What “Local” Really MeansLocal AI can mean two things: the model runs on your own hardware, or your system and data stay with you while the computing power comes from the cloud. Here is how the two differ, what each delivers and what the GDPR has to say.25 Sep 2026 · 9 min read

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GEOAI Crawlers in robots.txt: Managing GPTBot and Co.GPTBot, OAI-SearchBot, ClaudeBot, PerplexityBot, Google-Extended: each name stands for a different purpose. Learn what each crawler does, how to set rules for it in robots.txt and why a firewall often overrides your decision without telling you.25 Sep 2026 · 9 min read

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AI for SMEsAI for SMEs: How to Introduce AI Step by StepWhere German SMEs stand with AI, what slows them down and how to introduce AI in your business in an orderly way: from choosing tasks through pilot and training to measuring results.25 Sep 2026 · 9 min read

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Perplexity SEOPerplexity SEO: How to Get Your Site Cited as a SourcePerplexity answers questions with a summary and numbered sources. This article explains where those sources come from, which crawlers visit your website, what you can influence and how to check whether your business is being cited.25 Sep 2026 · 8 min read

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ChatGPT SEOChatGPT SEO: How to Get Your Business Found in ChatGPTChatGPT answers from two places: what the model learned in training and a live web search at the moment of the question. We show how both work, where you can make a difference and how to check whether it works.25 Sep 2026 · 9 min read

Web developer working on two monitors at home, a site map sketch beside him

llms.txtllms.txt: What the File Does and When It Pays OffA small text file is meant to tell AI systems what your website is about. What the evidence shows, what it does not, and who benefits today.25 Sep 2026 · 9 min read

Marketing team arranging sticky notes into topics on a wall

AI SEOAI SEO: What Changes Compared to Traditional SEOAI SEO means two things: optimising for AI answers and doing SEO with AI tools. Here is how the two differ, what shifts compared with traditional SEO and where to start.25 Sep 2026 · 9 min read

Man reading search results on his smartphone in a café

AI OverviewsGoogle AI Overviews: How Google Picks Its SourcesSince March 2025 Google has answered many searches in Germany with an AI summary above the results. Here is how that summary is built, what it takes for your page to be cited, and what solid research says about the effect on your clicks.25 Sep 2026 · 9 min read

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GEO vs AEO vs LLMOGEO vs AEO vs LLMO: The AI Search Terms ExplainedFour acronyms, one goal: being named in the answers of ChatGPT, Gemini, Perplexity and Google. Where the terms come from, where they differ and what counts for your business.25 Sep 2026 · 9 min read

Analyst reviewing a printed report next to her laptop in the evening

Measure AI VisibilityMeasure AI Visibility: Method, Metrics and LimitsHow often does ChatGPT name your brand, in which position and with which facts? Here is how we measure it, and where every measurement reaches its limits.25 Sep 2026 · 9 min read

Furniture store owner planning a campaign on a tablet between sofas

ChatGPT AdsChatGPT Ads: How to Advertise on ChatGPT in GermanySince the end of August 2026, businesses in Germany can book ads in ChatGPT themselves. We explain how the OpenAI Ads Manager works, what it costs and which settings to check before you spend anything.25 Sep 2026 · 9 min read

HR manager and employee reviewing training documents at a meeting table

AI Literacy ObligationAI Literacy Obligation: What Article 4 Requires Since 2026Article 4 of the EU AI Act was amended in July 2026. We show what is left of it, who has been watching since August 2026 and how to keep a clean record of your measures.25 Sep 2026 · 9 min read

Customer service employee with headset following a chat on screen

AI DisclosureAI Chatbot Disclosure: Article 50 in PracticeArticle 50 of the EU AI Act requires that people know when they are talking to a machine. We show what that means in practice for website chat, messenger bots and phone assistants.25 Sep 2026 · 9 min read

Editor marking up a printed manuscript next to a laptop

AI Text WatermarkAI Text Watermark: What Claude Marks and What It Doesn'tAnthropic marks text from its Claude models with a pattern nobody can see. What it is, where its limits are and why your own review still matters more.25 Sep 2026 · 8 min read

Notebook with a handwritten comparison of a Store plugin and custom Shopware development

ShopwareShopware Plugin Development: Buy or Build? A GuideWhen an extension from the Shopware Store is enough, when an app is the right route and when a custom plugin pays off. With the cost logic, the update risk and a checklist for your briefing.25 Sep 2026 · 9 min read