GEO agency:Be seen inAI answers

What is GEO, and what does a GEO agency do?

Generative engine optimization covers everything that makes content show up more often in the answers of generative search systems. The term comes from a study by researchers around Princeton University, presented at the KDD conference in 2024. The authors show that targeted changes to content increased visibility in such answers by up to 40 percent.

Several labels are in use: GEO, AIO for artificial intelligence optimization, AI SEO, AEO or LLMO. They all point to the same goal. We sort out the terms in GEO, AEO and LLMO explained.

A GEO agency does three things: it measures where your brand stands in AI answers today, finds out what drives that result, and implements improvements on your website and beyond it. That is exactly how we work.

How can you tell whether your brand is visible in AI answers?

Click-through rate, organic traffic and rankings only tell part of the story once users get their answer inside the chat. Falling traffic then does not necessarily mean falling demand. In our white paper on visibility in AI systems we therefore describe a set of metrics built on three pillars: presence, perception and market penetration.

We track these metrics in every analysis. For a first check you can run yourself, see How to measure AI visibility.

What does our GEO audit check, on your site and off it?

The analysis shows where you stand. Our GEO audit explains why. We work with a criteria catalogue that we keep updating from research, provider documentation and our own tests. Every criterion has a measurement method and a rating of how well its effect is supported, so we can separate solid levers from guesswork.

An example from our work: at a machinery manufacturer, the website firewall turned away every AI crawler. The content was good, but none of the systems could fetch it. Blocks like this go unnoticed because the site works normally for human visitors.

1. 01

   Dimension

   Technology and crawler access

   robots.txt, firewall, structured data, meta tags, load time, server-side rendered content.

2. 02

   Dimension

   Content patterns

   A direct answer up front, figures with sources, quotations, references to expert sources, tables, FAQs.

3. 03

   Dimension

   Authority beyond your website

   Trade press, industry portals, associations, entries in knowledge bases such as Wikidata.

4. 04

   Dimension

   Brand as an entity

   One consistent name, a clear description, identical contact details everywhere, products clearly assigned.

5. 05

   Dimension

   Comparison sources and lists

   Presence on comparison portals, review platforms and marketplaces that AI systems cite.

6. 06

   Dimension

   Agentic commerce

   Machine-readable product data and access for shopping agents if you sell online.

What do we implement to improve your AI visibility?

Structured data. We add schema.org markup such as Organization, Service, Article, FAQPage and BreadcrumbList that matches the visible text. Google stresses that AI Overviews need no special markup, so we treat schema as part of a clean foundation that helps search engines identify your business, not as a shortcut.

Content that is easy to cite. We rework your key pages so the core statement sits in the first paragraph, figures carry a source and comparisons appear as tables. We add common customer questions with clear answers and a visible last-updated date.

Third-party sources. AI systems rely on more than your website. Together with you we plan expert articles, listings in relevant directories and portals, and PR, so your brand shows up where the AI looks things up.

Crawler access. We check robots.txt and your firewall. OpenAI, for instance, separates its crawler for ChatGPT search (OAI-SearchBot) from its crawler for model training (GPTBot). You can opt out of training and still be findable in search.

llms.txt. The file was published as a proposal in 2024 to give language models a compact overview of a website. Google explicitly says it is not needed for AI Overviews. We set it up where it helps agents find their way around, without promising rankings. Details in our article llms.txt.

Who benefits from working with a GEO agency?

GEO pays off for companies whose customers research and compare before they buy: B2B manufacturers, service providers, online shops with products that need explaining, and regional businesses. If your brand ought to be known in its market, we check whether AI systems see it the same way.

We are based in Eggenfelden and Passau in Lower Bavaria, Germany, and combine AI systems, AI training and online marketing. If your team wants to learn how AI assistants weigh information, we pair the work with AI training. We do not guarantee mentions, because no agency controls how providers generate answers. What we deliver is honest measurement and measures whose effect we measure again.