Use AI for …business use casesfrom A to Z
Where does AI pay off in a business, and how do you start? This glossary explains each use case in two sentences and links to a detailed guide with examples, limits and data protection.
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Discuss a use case or call: +49 151 1576 5566“Use AI for …” collects the tasks where artificial intelligence already takes work off a business's hands: from writing and design to sales, customer service and accounting. Each entry briefly explains what AI does in that task and links to a guide that shows step by step how to start, which kinds of tools exist and where the limits are.
- Each entry explains one use case in two sentences.
- Every entry links to a detailed guide with example prompts.
- The guides cover limits, common mistakes and the obligations under the GDPR and the EU AI Act.
- The glossary keeps growing as new use cases are added.
Which tasks can AI take on in a business?
Entries are sorted alphabetically. Each title leads to the detailed guide.
- 01
AI customer service
Marketing, sales and serviceAI customer service means using language models to summarise and sort enquiries, draft replies or answer them directly in chat. It shortens response times, and since August 2026 a chatbot must be recognisable as AI.
- 02
AI for Excel
Administration and organisationAI for Excel refers to assistants such as Copilot, Gemini in Google Sheets or AI chats that create formulas, analyses and charts from plain-language questions. They save time in data analysis, but a person has to recalculate the results.
- 03
AI for medical practices
IndustriesThe use of AI for a practice's organisation and admin, such as answering calls, booking appointments, transcribing dictation and writing practice texts. It relieves reception but is subject to medical confidentiality and Article 9 GDPR.
- 04
AI for tradespeople
IndustriesThe use of AI tools for the office work around a job, such as quote wording, site survey reports, scheduling and customer emails. It saves writing time while prices, measurements and commitments stay with the business.
- 05
AI for writing
Content creationUsing AI for writing means giving a language model the goal, reader, material and tone, then checking and revising its draft yourself. It speeds up emails, quotes and descriptions, while responsibility for the facts stays with a person.
- 06
AI image generator
Content creationAn AI image generator turns a written description into an image. Businesses use it to save photo shoots for illustrations and posts, provided usage rights, third-party rights and the EU labelling duty for deepfakes are settled first.
- 07
AI in accounting
Administration and organisationAI in accounting refers to features that read receipts, suggest bookings and match payments. It shortens data capture, while review and responsibility stay with the business under the German GoBD rules.
- 08
AI in ecommerce
Marketing, sales and serviceAI in ecommerce means using AI for product copy, images, customer service and product data in online stores. It speeds up catalogue management, while the merchant stays responsible for every claim.
- 09
AI in HR
Administration and organisationAI in HR means using AI tools for tasks such as job adverts, interview preparation and onboarding. It saves writing time, while decisions about applicants stay with people and selection systems count as high-risk AI under the EU AI Act.
- 10
AI in marketing
Marketing, sales and serviceAI in marketing means using language and image models for copy, images, videos, ads and analysis. It delivers drafts and variants quickly, while people still decide on message, facts and sign-off.
- 11
AI in project management
Administration and organisationAI in project management means using language models to break projects into tasks, summarise threads and draft status reports. It saves writing time, while decisions on deadlines, budget and priorities stay with the project lead.
- 12
AI in sales
Marketing, sales and serviceAI in sales means using language models and AI features in CRM systems for call preparation, proposal drafts, follow-up emails and call notes. It saves preparation and follow-up time, while prices and commitments stay with a person.
- 13
AI meeting notes
Administration and organisationAI meeting notes are a summary of a meeting that a language model produces from a transcript, including decisions and action items. They save manual note taking but need participants’ consent and a review by a person.
- 14
AI presentation
Content creationAn AI presentation is a slide deck whose outline, text or images were drafted wholly or partly by AI. It saves time on the first draft, while a person still checks the message and the figures.
- 15
AI translation
Content creationAI translation uses a language model to turn a text into another language while keeping context and tone. In a business it delivers fast drafts that a person fluent in the target language checks before they go out.
- 16
AI video
Content creationAn AI video is a video generated wholly or partly by AI from text, images or audio. It saves effort on explainer and training videos, and if it looks like real footage it must be disclosed under Article 50 of the EU AI Act.
Which use cases fit your area of work?
The same entries, grouped by the part of the business where they come up.
| Area | Use cases |
|---|---|
| Administration and organisation | AI for Excel, AI in accounting, AI in HR, AI in project management, AI meeting notes |
| Content creation | AI for writing, AI image generator, AI presentation, AI translation, AI video |
| Industries | AI for medical practices, AI for tradespeople |
| Marketing, sales and service | AI customer service, AI in ecommerce, AI in marketing, AI in sales |
Frequently asked questions
Where is the best place to start with AI in a business?
With a task that comes up every week, involves a lot of text or data, and whose result a person can check easily, such as texts, meeting minutes or reports. You will quickly see whether the work gets easier and learn how the tool behaves.
Do I need a separate tool for every use case?
Not necessarily. Many tasks can be handled with a general AI assistant. Specialised tools pay off where they work directly inside your software or produce formats a general assistant cannot, such as images or video.
What do I need to watch out for on data protection?
Company data and personal data only belong in services with a business contract and a data processing agreement, not in private accounts. Each guide in the glossary lists the points that matter for that use case.
Does my team need training?
Under Article 4 of the EU AI Act, in the version that applies since 27 July 2026, organisations that deploy AI systems must take measures that support the development of AI literacy among their staff. Our article on the AI literacy obligation explains what that means in practice.
How to put your first use case into practice
- 01
Pick a task
Find the task in the glossary that costs you the most time and read the matching guide.
- 02
Test small
Try the approach for a week on real examples and compare effort and result.
- 03
Set rules
Write down which data may go into which tool and who signs off on results.
- 04
Enable your team
Train your team on the specific tool. We can help with AI training or a company-specific AI agent system.
AI pays off where it makes a recurring task noticeably easier and a person stays responsible for the result. This glossary helps you find those places in your own business.