Social media for hosts,without taking staff off the floor

Momentsuite is an AI-supported marketing tool for restaurants and hotels: a venue enters its website and receives a social media strategy with target groups, content formats and a filled content calendar. Images, videos and posts are created in the same tool and can be published automatically on Facebook and Instagram. The product is live, and Scalableloops supports the project with its AI implementation.

Nikolai Schöbel and Jeremias Burger

Co-founders of Scalableloops GmbH. Nikolai Schöbel leads online marketing and AI strategy, Jeremias Burger the AI architecture. Both build AI systems and train teams on them in their own agency work.

What Momentsuite takes off a venue’s plate

The starting point is called “Magic Start”: the venue enters its domain, the tool analyses the site and creates a first social media strategy. It covers target groups, content formats and tone of voice, imports existing images and fills the calendar with first draft posts.

From there, the team works in a visual content calendar. Drafts can be moved, edited, regenerated or written by hand. Finished posts are scheduled and published automatically on Facebook and Instagram.

Around the calendar sit further building blocks: a central media library, ads created straight from existing content, landing pages for offers and events, analysis of comments and sentiment, and statistics on reach and engagement. Chains can manage several locations separately.

What hosts should know about AI images and guest photos

Right to one’s own image. In Germany, Section 22 of the Art Copyright Act (KUG) allows portraits to be distributed or publicly displayed only with the consent of the person shown. For real guests in advertising photos, that means getting consent first, which is one reason AI model scenes appeal to hosts.

Disclosure under the EU AI Act. Article 50 of the EU AI Act has applied since 2 August 2026. Under paragraph 4, deployers must disclose that image, audio or video content has been artificially generated or manipulated if it constitutes a deep fake. Article 3(60) defines a deep fake as AI content that resembles existing persons, objects, places, entities or events and would falsely appear to a person to be authentic. A photorealistic image of your own terrace populated with AI-generated guests may fall under this. When in doubt, label such images; our article on AI disclosure under Article 50 explains how disclosure works for chatbots.

Data protection. According to the project description, Momentsuite is hosted in Germany in line with the GDPR. For the venue, the usual duty remains: sign a data processing agreement with every service provider that processes personal data.

AI literacy. Article 4 of the AI Act has applied since 2 February 2025 and, since 27 July 2026, in the version amended by Regulation (EU) 2026/1744: businesses have to take measures that support the development of AI literacy, but do not have to guarantee a specific level of competence for any individual. That includes the team approving posts.

How does a business start using AI in marketing?

A tool like Momentsuite covers the whole workflow. If you would rather test individual steps first, our guides Use AI for marketing and Use AI for image creation offer example prompts, tool types and common mistakes.

Another reference from our work is MeinDienstarzt, a platform for covering out-of-hours medical shifts in Germany.