Work out what a shopreally costs withShopware pricing

Overview

What do Shopware costs add up to beyond the license?

Shopware costs are only partly about the license, because next to the Shopware plan you pay for the server, for rented extensions, for building the shop and for looking after it once it is live. Different parties bill these blocks in different ways, which is exactly why they are hard to squeeze into one number.

The table shows who bills each block and what drives the amount. We have deliberately left out figures for hosting, development and maintenance: they depend on your catalogue, your integrations and how much your own team handles, so any flat number would be a guess rather than an answer.

If you are planning a new shop or rebuilding an existing one, ask for the blocks separately and compare them separately. A quote with a single total leaves open which part of it comes back every month.

Editions

What Shopware pricing does the official price page show?

Shopware pricing on the official page reads as follows, as of 5 October 2026: Community Edition free, Rise from 600 euros per month, Evolve from 2,400 euros per month and Beyond priced individually, all excluding VAT. The word “from” matters here. Shopware itself states that prices depend on gross merchandise value (GMV), the total value of goods sold through the shop, and on other individual factors.

Shopware does not publish the GMV tiers. Cost guides do quote revenue limits for Rise and Evolve, but they disagree on whether these are official figures or numbers taken from individual quotes, so we do not repeat any of them. For Beyond, Shopware names no price at all, and the reference values you find in guides are estimates, not a price list.

In practice, you can look up the starting price, but your own price has to come from Shopware or a partner. Have your expected annual shop revenue ready, because that is the first thing you will be asked.

Community Edition

When is the Shopware Community Edition enough?

The Shopware Community Edition is enough as long as your shop stays below 1 million euros GMV a year and you do not miss anything beyond the open-source core. It is MIT licensed, costs nothing and runs self-hosted only; it is not available on Shopware Cloud. Setup and maintenance are therefore down to you or to whoever you hire for it.

A fair usage policy has applied since 24 March 2025. Anyone running more than 1 million euros GMV a year on the Community Edition has to move to Rise, Evolve or Beyond to keep access to the Shopware Account and the Store. The software and its open-source license stay as they are, and the source code remains available. Without Account and Store access, though, you can no longer book new extensions or update existing ones through the Store.

For your budget, this means the license is free, the operation is not. You still pay for servers, updates and troubleshooting with the Community Edition, just not to Shopware. And if you are growing towards the revenue limit, plan the move to a paid plan before you are forced into it.

Plans

Shopware Rise or Shopware Evolve: what does the bigger plan buy you?

Shopware Rise is the entry point to the paid plans and includes Shopware Intelligence (the AI features), unlimited sales channels and support with an eight-hour response time on weekdays. For many B2C shops that have outgrown the Community Edition, it is the obvious next step.

Shopware Evolve starts, according to the price page, at four times the Rise starting price and mainly adds two things: B2B Components (quotes, quick order, shopping lists, roles and budgets, for example) and Advanced Search. Support gets faster too, with a four-hour response time and phone access. Beyond then adds Digital Sales Rooms, multi-inventory, customer-specific pricing and subscriptions, with support around the clock.

So the honest question is not which plan is better, but whether you really need the features of the larger one and what the alternative would cost. If a single B2B feature is missing, an extension or a custom solution may come cheaper than switching plans. If you need to run several B2B processes, the sums look different quickly. How Shopware compares with a platform that prices differently is covered in Shopware vs Shopify.

License model

How does the Shopware license work for the shop and its extensions?

The Shopware license works on two levels that are easily mixed up: the plan for the shop itself, and the licenses for extensions from the Shopware Store. The plan is a subscription with Shopware (or the free Community Edition). Extensions are paid for separately, to whoever provides them.

Since 28 December 2023, paid extensions in the Store can no longer be bought, only rented. Under the old purchase model you could keep using a particular version indefinitely; with a rental, your right to use the extension ends when the rental period does. The price is set by the extension's provider, not by Shopware.

For your budget, every Store extension is a running cost, not a one-off purchase. Ten small rentals hardly show up in the first month and still add up over a year. Whether renting or building your own works out cheaper in the long run is the subject of Shopware plugin: buy or build.

Hosting

Which Shopware costs does hosting add?

The Shopware costs for hosting depend on the operating model, and there are three: self-hosted, Shopware SaaS and Shopware PaaS. Self-hosted, the shop runs on your own server or with a host of your choice, and the server costs come on top of the license.

According to Shopware, SaaS is available at the same price as the self-hosted plan, with hosting included. Shopware PaaS, where Shopware runs the infrastructure but you keep full access to the code, is priced individually. The Community Edition is not offered in either cloud model.

There is one cost factor here that is easy to overlook. Shopware Cloud does not run plugins, only apps. If you rely on an extension that only exists as a plugin, you will have to host yourself, find an app or have your own app built, and each of those routes costs something different.

Operations

Which Shopware costs follow after go-live?

After go-live, your Shopware costs are mostly maintenance, updates and further development, and this is the part quotes underestimate most often. Every customisation and every extension has to move along with new Shopware versions.

Shopware 6.7 showed how much work that can be: with the switch from Webpack to Vite, plugins with their own Administration components needed separate versions for 6.6 and 6.7. The next major version, 6.8, is planned for 2027, and Shopware has extended support for 6.6 until then. If you are budgeting today, that step belongs in the plan already. What to check before an update is covered in our Shopware update guide, and if you are still on Shopware 5, the cost questions of moving are in migrating from Shopware 5 to 6.

For development itself, the more custom logic sits in the shop, the more work later updates bring. That is why, in Shopware development at Scalableloops, we test our own extensions on 6.6 and 6.7 before they go live. And if you are looking for a partner to build and run your shop, how to choose a Shopware agency lists the questions worth asking in the first conversation.

Before the first quote

How to prepare your Shopware pricing estimate

1. 01Pin down revenue and operating modelWrite down the gross merchandise value you expect through the shop and whether you want to self-host or move to Shopware Cloud. Plan and hosting depend on both.
2. 02Map features to plansList the features you need and check whether they come with a plan, can be rented as an extension or have to be built.
3. 03Ask for the blocks separatelyGet license, hosting, extensions, development and maintenance quoted one by one, so you can see what is one-off and what recurs every month.
4. 04Budget for updatesInclude the next major version step. For a first assessment, you can use our free consultation.