Meta Pixel
Send key shop events to Meta.
Meta Pixel
- PageView
- ViewContent
- AddToCart
For Shopware 6.6 / 6.7
TikTok Pixel
Tracking · SlTikTokPixel
TikTok, measured reliably.
TikTok Pixel and Events API with a shared event ID – invoice and prepayment orders still convert correctly.
TikTok Pixel
- PageView
- ViewContent
- Search
- AddToCart
- InitiateCheckout
- AddPaymentInfo
Features
Pixel and Events API, deduplicated – AddToCart included.
Setup
Pixel code, Events API token and a running queue worker.
Support
Personal support with setup questions and continuous development.
Sent twice. Counted once.
Our tracking extensions report key events such as the purchase along two paths: the pixel in the browser and the platform’s server API. If one path fails – ad blockers, late payment confirmations – the conversion still arrives.
Your shop
ViewContent · AddToCart · Purchase
Browser
TikTok Pixel
after consent
Server
Events API
Purchase only once paid
TikTokCounted once
Deduplicated via a shared event ID
How long a not-yet-paid order stays attributed: up to 28 days
One ID, two paths
Browser and server share an ID – the platform recognises duplicates and counts the event once.
Paid first, then reported
The server-side purchase is only sent once the order is paid – including invoice, prepayment or late-confirmed PayPal.
Hashed, never plain
Email, phone and name are SHA-256 hashed on your server. Raw personal data never leaves the shop.
What the extension does
Tracked events
- PageView
- ViewContent
- Search
- AddToCart
- InitiateCheckout
- AddPaymentInfo
- Purchase
- CompleteRegistration
- TikTok Pixel plus the server-side Events API, deduplicated via a shared event ID.
- Purchase ID derived from the order number – refreshing the finish page never double-counts.
- Paid-order tracking with up to 28 days of attribution for invoice and prepayment.
- Hashed email and phone matching.
- Include or exclude shipping in the purchase value.
- Installs from the release zip – no Composer step.
Requirements & setup
- Shopware 6.6 or 6.7, PHP 8.2+, configured per sales channel.
- TikTok pixel code and Events API access token.
- A running queue worker; the server channel can be switched off separately.
Status: Compatibility declared for Shopware 6.6 and 6.7. Availability on request.
Good to know
Honest limits – so you know exactly what you can rely on.
- PageView is tracked in the browser only.
- Without a worker, server events are never sent.
- A paid Purchase is dropped if it cannot be sent within 47 hours.
Questions about TikTok Pixel
Question not listed? Free consultation
Are invoice and prepayment orders tracked?
Yes. Unpaid orders keep their attribution for up to 28 days; the Purchase is reported as soon as payment arrives.
Do I need Composer to install it?
No, the extension installs straight from the release zip.
Can I use only the browser pixel?
Yes, the server channel can be switched off separately. PageView is tracked in the browser only anyway.
Is this extension right for your shop?
In a free initial call we clarify your goal, feasibility and the next steps – no obligation.
In the first call we cover
- Your goal and where your shop stands today
- Feasibility and possible approaches
- Sensible next steps
Implementation is quoted separately afterwards.
Thank you!
Your request has arrived. We will get back to you personally.
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Your privacy
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